Do you want to study business administration and a focused area of emphasis? Do you enjoy problem-solving, strategic thinking, and making connections between buyers and sellers? If so, pursuing a Bachelor of Innovation in Business with an emphasis in Marketing may be right for you.
Business: Marketing majors are a vital ingredient in an organization’s formula for success in effecting mutually beneficial exchanges and offering the perspective of a wide variety of disciplines, including management, economics, psychology, statistics, and sociology.
What do Business: Marketing B.I. students study?
Business is the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society's needs. A business, then, is an organization which seeks to make a profit through individuals working toward common goals. The goals of the business will vary based on the type of business and the business strategy being used. Regardless of the preferred strategy, businesses must provide a service, product, or good that meets a need of society in some way. As future business leaders, our graduates will demonstrate: knowledge and application of best practices in core business concepts, the ability to analyze and interpret information to reach conclusions and make effective business recommendations, principle based ethics to make socially responsible business decisions.
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Get all the details on our Bachelor of Innovation in Business program, including course requirements and a sample degree program.