Business: Marketing
About the Program
Do you want to study business administration and a focused area of emphasis? Do you enjoy problem-solving, strategic thinking, and making connections between buyers and sellers? If so, pursuing a Bachelor of Innovation in Business with an emphasis in Marketing may be right for you.
Business: Marketing majors are a vital ingredient in an organization’s formula for success in effecting mutually beneficial exchanges and offering the perspective of a wide variety of disciplines, including management, economics, psychology, statistics, and sociology.
What do Business: Marketing B.I. students study?
Business is the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society's needs. A business, then, is an organization which seeks to make a profit through individuals working toward common goals. The goals of the business will vary based on the type of business and the business strategy being used. Regardless of the preferred strategy, businesses must provide a service, product, or good that meets a need of society in some way.
As future business leaders, our graduates will demonstrate: knowledge and application of best practices in core business concepts, the ability to analyze and interpret information to reach conclusions and make effective business recommendations, principle based ethics to make socially responsible business decisions.
Courses
Course emphasizes marketing research as a decision-making tool for marketing managers. A variety of methodologies is explored. Course project provides students with hands-on experience in planning an investigation, data collection design, sampling, experimentation, interpretation of results, and report preparation.
Emphasizes the coordinated usage of the promotions mix elements in order to synergize marketing efforts. Topics include advertising, direct marketing, internet and interactive marketing, sales promotions, public relations, and personal selling. The impact of buyer behavior on promotional strategy is examined and several communication models are analyzed.
The study of the interaction between financial markets and the Federal Reserve system. The course emphasizes how the Federal Reserve Bank conducts monetary policy to promote a stable banking system and strong economic growth while minimizing inflation and unemployment. Topics covered include interest rates, inflation and the money supply and the effect of these variables on the business cycle.
Detailed consideration of the process of formulating and implementing marketing policies. Major emphasis on market analysis, product/brand management, promotion, distribution and pricing. Case analyses used to develop analytical abilities and to integrate all major areas of marketing.